編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-803-096 | Zipcar: Refining the Business Model | Hart, Myra M.;Roberts, Michael J.;Stevens, Julia D. | Entrepreneurship | Management and Leadership( IBM6015 ) |
2 | 9-805-150 | Founder-CEO Succession at Wily Technology | Wasserman, Noam;McCance, Henry | Entrepreneurship | Management and Leadership( IBM6015 ) |
3 | 9-296-048 | Scott Paper Co. | Gilson, Stuart C.;Cott, Jeremy | Finance | Management and Leadership( IBM6015 ) |
4 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | Management and Leadership( IBM6015 ) |
5 | 9-394-085 | Marriott Corp. (A) | Paine, Lynn Sharp;Nichols, Charles A. | General management | Management and Leadership( IBM6015 ) |
6 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Management and Leadership( IBM6015 ) |
7 | 2095 | Thomas Green: Power, Office Politics and a Career in Crisis | Sasser, W. Earl, Jr.;Beckham, Heather | Other | Management and Leadership( IBM6015 ) |
8 | 2175 | Engstrom Auto Mirror Plant: Motivating in Good Times and Bad | Beer, Michael;Collins, Elizabeth | Other | Management and Leadership( IBM6015 ) |
9 | 2182 | Campbell and Bailyn''s Boston Office: Managing the Reorganization | Donnellon, Anne;Gifford, Dun , Jr. | Other | Management and Leadership( IBM6015 ) |
10 | 9-389-177 | James Burke: A Career in American Business (A) | Tedlow, Richard S.;Smith, Wendy K. | Other | Management and Leadership( IBM6015 ) |
|